Confidence and a can-do attitude
We are closely networked international natives who feel comfortable with pace and love to think. We have been in the business long enough to know where we can push boundaries, and we are curious enough to strive for that very goal.
Experience, time, and depth
The story of I+E Research GmbH begins in 1994. Barbara Götz founded a fieldwork agency in Berlin Kreuzberg which she led for the following five years, managing to garner a formidable reputation in the market after a short start-up phase.
The success of the first fieldwork agency and growing expertise led to the establishment of a new studio in the West of Berlin, close to Kurfürstendamm and the legendary Bahnhof Zoo, in 1999. Barbara Götz and Interview and Exploration Julia Otte GmbH merged to form I+E Interview and Exploration Berlin GmbH.
The popular studio in the historic Bikini building, boasting a view of the Berlin Zoo as well as the Kaiser Wilhelm Memorial Church, became the fieldwork agency’s home for eight years. 2006 saw the opening of Berlin’s new Central Station, initiating a period of urban restructuring and the development of a new city centre. Thanks to its successful business, the company was able to relocate to Potsdamer Platz in 2007. Here, in the city’s historical centre and the place where the Wall formed a harsh dividing line between East and West, our current state-of-the-art 650-sqm studio has been located ever since – right in the middle of Berlin’s revived, architecturally diverse, and ever-changing heart.
In late 2010, the company was renamed I+E Research GmbH. Currently, we coordinate some 500 nationwide qualitative market research projects per year, with a focus on healthcare, trend research, and B2B/B2C.
In 2017, we set up shop in Düsseldorf, a vital location within Germany’s largest metropolitan area. Originally a part of the successful core business of Interview and Exploration Julia Otte GmbH, I+E Studio Düsseldorf offers the same range of services available in Berlin as well as the right mix of long-standing experience and modern quality management.
While we enjoy great stories about the past, an exciting future is much more important to us.
Even behind the scenes a strong gang.
Shortly after graduating with a degree in business management in the early 1990s, Barbara Götz moved to Berlin, where she set up her first company in the area of market and social research in Kreuzberg. In 1999, she founded I+E Interview and Exploration Berlin GmbH – today’s I+E Research GmbH. Two decades later, she is still known for her energy and wealth of ideas: Privately an ambitious equestrian with a significant green thumb (that garden!), Barbara is also a true expert on the best retreats and destinations for an extensive outing in Berlin and its surroundings. With her Bavarian esprit and an excellent network within the industry, she constantly challenges herself with projects that others would gladly shy away from. It would be her pleasure to draft you a proposal.
Recruitment & Trend Research, Consumer Goods
Following his stays abroad in Chicago and Shanghai, the desire for a second university degree led Marco, a trained journalist, to Berlin – this time to become a sound engineer. Since 2011, he pours his passion and night-time hours into his work as label manager, record producer, and DJ for a Deep House & Techno label in Berlin. Marco spends his daytime with I+E Research and manages recruitment for trend research and consumer goods studies. Driven by his never-ending curiosity and keen eye for creative people, he manages to nail down even extremely hard-to-find urban target groups and easily inspires them to participate in our research. The little spare time Marco has, he spends studying and practicing multiple Yoga techniques like Hatha, Bikram, Yin, Vinyasa, and Ashtanga. In fact, it is safe to say that Marco has transcended the necessity of sleep or rest and, thus, has reached a state of yogic equilibrium.
Technical Supervisor & Service Manager
Franz Einerhand has been responsible for all things technical at I+E Research since 2000. He will gladly answer all of your questions regarding your day at our studio, the catering, or any queries you might have as to the technical setup. Clients and employees alike appreciate his helpfulness, his jovial nature, and the exquisite cakes he regularly transports from his Spandau kitchen to Potsdamer Platz on one of his scooters.
Project Management, Healthcare
The studied sociologist (and genuine Berliner) joined the I+E Research team in early 2015. Hailing from a background in project management in the fields of social research and public relations, she proved to be nothing less than a true project MacGyver at I+E Research: No project is too complicated, no target demographic too rare, no technical setup too daring. Contrary to some of our colleagues’ and clients’ assumptions that her office must sport a camp bed, the well-informed know: Ms. Bornemann does have a private life. In summertime, you will most likely find her on her bike at a remote lake in Brandenburg.
Grown up in the Ruhr area and in Bielefeld – a city that allegedly does not even exist – Nicole Wanat one day decided to grab her cat, move to Berlin, and study media psychology. After successfully completing her studies, she joined I+E Research as a moderator in 2015. Always cheerful and endearing, Nicole has led numerous individual explorations and group discussions both in the pharmaceutical and consumer sectors. Over some delicious cake, you can discuss everything in detail with her. After work, she likes to meet friends in one of Berlin’s typical (corner) pubs for a freshly tapped beer. Her cat bravely endures Nicole trying to teach herself how to play the keyboard with the help of YouTube videos.
Andreas Hüffer has been an integral part of the I+E Research team since the 1990s. After graduating with a degree in linguistics and communication science, he completed further training in psychotherapy and Balint group moderation at a university hospital for forensic psychiatry. Almost 20 years later, there is hardly a medical indication he has not worked with. From widespread afflictions to rare diseases, he will not only moderate your interviews, but is able to reveal hidden insights based on his vast experience from the hundreds of studies he has conducted. A passionate moderator, Andreas Hüffer loves people and exchange. Feel free to see for yourself and strike up a conversation about basketball or the history of archery. Our service team will go ahead and chill a beer for you in anticipation.
Project Management & Recruitment
For a quarter of a century, Silke Voigtmann has worked in qualitative market research – a fact that should have earned her a waxwork effigy at Madame Tussauds. During this time, Silke has mastered a variety of positions and projects, thus bringing an experiential as well as professional expertise to the table that is simply priceless. Born and raised in the arguably picturesque small town of Radebeul, West Berlin kept calling – a call that Silke happily accepted and that secured her a front row seat for the German reunification / fall of the Berlin Wall only two years later. Her profound relationship with market research, which already started during her communication studies, was only put on hold for a three-year adventure as an accompanying crew member of Cirque du Soleil. Now that Silke is back, we will give our best to make her stay for good!
Head of Recruitment, Health Care
René Lewin discovered his passion for market research while completing a degree in psychology. Joining I+E Research as moderator in 1999, he has served as our head of recruitment in the healthcare department for more than 10 years now. Every morning, depending on the blessings of public transport, he makes the more or less arduous journey from his home of choice in Brandenburg to Potsdamer Platz. An almanac incarnate when it comes to the German healthcare landscape, he is more than happy to discuss your project’s feasibility or assist you in identifying your target demographic.
Head of Recruitment, Consumer Goods
Lina Steffens has been active in the field of market research since 2004. After the successful completion of her vocational training as a social and market researcher in Hamburg, she joined I+E Research in 2011, bringing with her ample experience in the field. Since 2013, she has served as our head of recruitment in the department of consumer goods. With a keen perception and an astonishingly accurate sense for the market, she will gladly discuss your project’s feasibility with you. A successful DJane in the buzzing nightlife of Berlin, no one is better versed in the trends of the capital and the target groups bustling about within.
Project Management, Health Care
Tina Staiger may be our youngest project manager. Nevertheless, she has become an indispensable member of the I+E family in no time. As a trained real estate agent, Tina can handle any situation with charm and skill. An undeniable asset to any study from hair care testing to medical research, Tina has a sharp sense for recruitment as well as sensitivity toward research participants and customers alike. In fact, she manages projects with the same ease she puts her shoes and smile on in the morning. Her keen sense of style is moreover emphasized by her professional attitude and pleasant demeanour. To cut a long story short: Tina is our elegant and energetic ray of sunshine.
Project Management, Consumer Goods
Vivien took anything but a direct route to Berlin and I+E Research. Hailing from Leipzig, she initially took a detour via Australia before coming to Greifswald at the Baltic Sea to study art history – not really a short trip, but certainly much more exciting and revealing than a simple car ride from Leipzig to Potsdamer Platz. When she joined our consumer goods department in the summer of 2017, she settled down remarkably quickly and has been mastering all project management tasks with wit and skill ever since. Nevertheless, travelling to places near and far remains her favourite leisure time activity: She is drawn to the taste of Italian cuisine and fascinated with the cultures of East Asia. When she is not globetrotting, you are likely to find Vivien, an ardent Audrey Hepburn fan, in the cinemas of the capital.
Head of I+E Studio Düsseldorf
Michael Feser is a trained copywriter and has been working in market research since 1998. Having 15 years of experience as head of studio and a serene Rhinelandian mindset, Michael will be happy to answer all your questions and provide advice on the equipment, technology, and catering available at I+E Studio Düsseldorf. When he isn’t working to ensure seamless studio services together with his team, he pursues his passion for cooking – with a lot of ambition! To Michael, complex research designs requiring tailor-made spatial and technological arrangements are nothing to be afraid of: No matter how good or bad the weather is, he rides his bike to work every day.
Project Management & Moderator
A self-proclaimed language aficionada, Pony joined our team as a project manager and moderator alike. She completed her BA in socio-linguistics as well as her MA in social and cultural anthropology at Freie Universität Berlin. Both degrees have prepared her well to work with a diversity of customers and professionals. Her previous engagement in an interdisciplinary research project at Freie Universität and Charité from 2015 to 2017 has sensitized Pony toward the medical research context. Her more recent experiences with our clients and respondents, ultimately, have sparked and continuously strengthened Pony’s passion for qualitative market research. After work and together with her cat, Pony stretches away any worries in her Yin yoga practice. And, quite frankly, who wouldn’t like to replace ‘downward facing dog’ with ‘downward facing kitty’ …?